网络虚假事件传播的理论解释和现实逻辑——基于热点事件“上海女逃离江西农村”的舆情分析

    The Real behind the Fake: Cyberspace Governance from the Perspective of Sociology-From the Viral Issue of “Shaghai Girl Fled Jiangxi Village”

    • 摘要: 基于微舆情系统,设置30种监测关键词组,抓取273 582条相关信息,其中新浪微博有214 207条,对网络热点“上海女逃离江西农村”事件做舆情分析。该事件的舆情主要集中于2016年2月7日到2016年2月15日,非敏感舆情占83.64%,北京舆情热度最高,广州其次,上海排第三,江西舆情热度不高。该事件因炒作者的议程设置、大众的从众心理、网友共鸣的标签等而成为热点。地区差距、城乡差距与代际差距造成了阶层的差距,地区优势超越了城乡优势和代际优势。虚假事件背后有真实的现实,在治理网络环境的同时,还必须加强和创新现实社会治理。

       

      Abstract: In the vast internet world,why did a seemingly ordinary fake event,"Shanghai girl fled Jiangxi village" become a hot topic? Based on micro public opinion system,this study set up 30 monitoring key phrases,collected 273 582 related posts including Sina Weibo's 214 207 posts,and made public opinion analysis of the event. The results show that the public opinion of the event was mainly focused on the days from February 7th to February 15th,while non-sensitive public opinions accounted for 83.64%. Beijing was the city where the public was drawn into the most heated debate,while Guangzhou ranked second,and Shanghai ranked third. However,Jiangxi's public opinion was not high. Because of the attention-seeking method,mass conformity,netizens resonated with labels,and the incident became a hot issue. Regional,urban,rural and inter-generation factors have affected people's classes,with the regional factors outweighing urban,rural and inter-generation factors. Therefore,in addition to the governance of the network environment,our country also needs to make a plan for all-around regional development,adjust the distribution of wealth system,and improve the mechanism of upward social mobility.

       

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