生态人格及其对城市居民低碳消费行为的影响

    Ecological Personality and Its Influence on Low Carbon Consumption Behavior of Urban Residents

    • 摘要: 为探究城市居民自主性低碳减排的内在催生因素,从文明演进视角下人格内涵的协同变迁出发,界定了生态文明视域下生态人格的概念。基于890位城市居民样本,运用统计分析手段,进一步探索了生态人格对低碳消费行为的影响机制。研究结果表明:生态人格是包括生态理智性、生态宜人性、生态开放性、生态外倾性和生态责任心的五维结构概念;城市居民生态人格整体表现为积极特质,仅有生态理智性接近中立;城市居民实施低碳消费的行为倾向处于中等略偏上的水平,但是公众参与行为的强度远弱于日常使用行为;生态人格五维度与低碳消费行为均显著正相关;生态宜人性和生态责任心是低碳消费行为的主要影响因素,且生态责任心的影响强于生态宜人性。据此,从全面培养城市居民生态宜人性和生态责任心方面出发,提出城市居民生态人格塑造政策和低碳消费行为引导政策。

       

      Abstract: To study the inner stimulants for the formation of the personality for low carbon and emission reduction in urban residents, the ecological-minded personality is defined from the perspective of ecological civilization. Based on 890 samples of urban residents, with statistical analysis method, this study further explores the influence mechanism that ecological personality has on low-carbon consumption behavior. Research found that ecological personality is a five-dimensional concept consisting of eco-intelligence, eco-agreeableness, eco-openness, eco-extraversion, and eco-consciousness. Ecological personality of urban residents shows positive features on the whole, only ecology-intelligence trends towards neutrality, while the tendency for low-carbon consumption is on upper level, but the strength of public engagement is far weaker than that of daily us. Each dimension of ecological personality is positively correlated with low-carbon consumption behavior, while ecology-agreeableness and eco-consciousness are main predictive indicators of low-carbon consumption behavior whereas eco-conscientious exerts more effect. The final part of the research provided policies of shaping the ecological personality of urban residents and adjusting their low-carbon consumption behaviors by raising their level of ecology-agreeableness and eco-consciousness.

       

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