Abstract: NIMBY movement has been a hot topic of wide concern. The traditional NIMBY movement governance mainly involves the "market path" based on benefit compensation or the "response path" based on public participation. Through the 10-year field work of R city,it is found that, when the market path is woven into the conventional governance mechanism, the combination of "economic rationality" and "values" of the protesters will make the market path ineffective; the mutual construction of "power inertia" and "rights struggle" will render the "response path" to go astray. The deep logic of its failure is that under the arrangement of the existing political system, "excessive pursuit of interests" causes people's demands to be suppressed by government demands,and "the oligopoly of the governing subject" usually makes the "response path" translate into "power path". In view of this, it is proposed that the "technological path" be embed into the traditional governance mechanism so as to find the last piece of the puzzle of effective governance of the NIMBY.