Abstract: From the perspective of game strategy, a tripartite evolutionary game model of construction enterprises, government and consumers was constructed. Considering the government's reputation cost and low-carbon consumption compensation factors, the inherent law of low-carbon transformation, stable equilibrium strategy and influencing mechanism in building enterprises was studied through evolutionary game strategy analysis, and simulation analysis was used to analyze the influence of relevant parameters on the low carbon transformation and evolution path of construction enterprises. The results showed that:(1)The main factors that affected low-carbon transformation of construction enterprises were government environmental regulation and the additional technical costs of low-carbon production. The greater the government environmental regulation, the lower the additional technical costs of low-carbon production, the more construction companies were inclined to engage in low-carbon production.(2)Whether or not the government controlled the environment mainly depended on the management cost of environmental regulation, the cost of political reputation, and the fines for non-low carbon construction companies.(3)The main factors affecting consumer decision-making on low carbon purchase were the compensation for pollution and the extra income from choosing low-carbon products. Overall, the results of the study can guide the improvement of environmental governance in the construction industry.