Abstract: Based on online text mining, 11 368 pieces of customer online review information from B2C social e-commerce platform was obtained. Detailed and available data were obtained through Octopus software and ROST-CM standardized processing. Based on grounded theory, the conceptual model of measurement dimension of Quality of Experience (QoE) of customer’ online shopping from B2C social E-commerce platform was built. A measurement scale was developed, and 687 valid samples from users were analyzed through SPSS22.0 and AMOS21.0 to obtain the verification results of the conceptual model. The results show that Quality of Experience (QoE) of customer’ online shopping from B2C social E-commerce platform contains four dimensions: content quality, system quality, transaction quality and result quality, in which content quality includes two sub-dimensions of information quality and presentation quality; system quality includes three sub-dimensions of stability, functionality and security; transaction quality includes four sub-dimensions of user service, ease of use, selectivity and reliability; result quality includes three sub-dimensions of word-of-mouth effect, subjective attitude, and utility value.