Abstract: The change of social life and the corresponding interaction of individual's independency constitute the two aspects of cultural transformation of China today to its modernism, which is part of today's Chinese social transformation to modernism. Because the moral characters suiting modern society are urgently demanded by the market economy society, and the life led by the goal moral value is the one that fits human nature, we must pay special attention to the status of individual's moral value at the critical turn, and do some research on and solve the incentive problems of moral value during the individual's development.