学习型组织的建立与营销变革

Establishment of Learning-typed Organizations and Marketing Reforms

摘要: 学习型组织是适应经济发展需要的新型企业管理组织, 是组织变革的新趋势。本文讨论了学习型组织的定义、特征, 提出了建立学习型组织的方法, 并分析了在学习型组织中营销活动的变化。

Abstract: Learning-styled organizations are new corporations trying adapt to economic development. The article mainly focuses on the definition and characteristics of such organizations, suggest ways to set up them and analyze the variations of marketing activities in learning-styled organizations.