麦克卢汉在大众传播媒介研究中的地位和作用

The Status and Contribution of Mcluhan in the Research of Mass-Communication Media

摘要: 麦克卢汉在20世纪60年代中期提出“媒介即讯息”的观点,在传播媒介研究史上引起很大争论。本文对其观点存在的合理性及其重要性做了初步论述,认为其观点对我们认识和研究传播媒介有重要意义。

Abstract: The notion of"med ia is information"raised by Mcluhan in1960s has been disputed in circle of history of communication media.The paper gives a primary discussion on the rationality and importance of Mcluhan' s viewpoint and argues that it is of significance for us to study communication media.