广告与营销的整合
Integration of Advertisement and Marketing
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摘要: 本文从广告效力的局限性入手 ,指出广告良好效果的取得 ,不能仅仅依赖广告自身要素的改善 ,而要将广告与营销其他组合要素进行整合 ,发挥系统、协调功能 ,从而使广告取得令人满意的效果。Abstract: This article starts with the discussion of the advertisement efficiency, and then comes to the point that the striking effect of an advertisement can be achieved not only by the relevant marketing elements but also by integrating advertisement and the relevant elements and giving full play to the function of the adjusting system. This way a good advertisement result can be expected.
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