Abstract: Signics as a new methodology has gradually applied in other fields,and meanwhile valuable discussions about sig-nics are not limited to the field of signics.As for the visual conveying, it is significant to study the relationship between signs and their references and the influence of the abstract degree of the visual signs on information conveying and meaning expression.The kind of study can help convey information more effectively and accurately,and can also enrich the design language of visual conveying and can meet the needs of the people's taste.