Abstract: Credit card is an advanced means of balance and payment as well as a new mode of consumption credit.The expansion of the credit market can attract more deposit and increase more bankroll, and quicken the turnover rate of the social capital;in addition it enhances expedience of the consumption activities.The credit card market in China is in its primitive stage, so there are quite a number of problems to solve in the marketing, which requires more effective marketing measures to spur the development of the credit card market that possesses great potential.