Abstract: Right of publicity is a new problem in the research field of intellectual property law. The system of the problem is still in the process of perfecting all world wide. In china, the research work being just at the beginning now, so the meaning, the protection scope of object and how to design the system of protection and relief of the right of publicity are still paid close attention. This paper try to prove the defects of system now available on the base of analyzing cases, and discuss the reasonableness and necessity of establishing the system from legal, social and economic aspects. Furthermore, the paper will define the meaning of right of publicity and put forward some advises on legislative work..