Abstract: There are abundant oral and immaterial cultural heritages in China and they are faced with a great deal of subsistence crises. During the period of the social transition, many of the traditional cultural heritages have been neglected, forgotten, and even lost. As for the phenomenon, the paper suggests that people should realize the importance of the oral and immaterial cultural heritages, and strengthen the corresponding education in Chinese Civic Educational System, in order to better serve the mission of "China's Revitalization".