论非营利组织的公益信息传播

    On the Commonweal Information Transmission of NPO

    • 摘要: 非营利组织近年来发展蓬勃,开始成为中国社会发展领域里一支新兴力量。其中非营利组织公益信息的传播在协调组织关系,创立和维护组织形象以及为公众提供社会福利等方面发挥了积极作用。同时,非营利组织在传播信息的过程中也遇到诸如缺乏整体地域观、专业化管理,传播力度不足及传播难度大等问题,在此工作上应有妥善的规划,适当的开拓、整合、运用资源,使有限的资源在其公益活动中能够发挥最大的效用。

       

      Abstract: In recent years, the NPO has become a new power whose growth is rapid in the realm of social development in China .The transmission of the NPO's commonweal information has played a very important role in coordinating organizations' relationships,setting up and maintaining organization's image and providing social welfare, etc. In the process of information transmission, however, the NPO has also met some problems such as the lack of holistic regional view, specialized management, insufficiency of transmission and great difficulty in transmission. Regarding to these, we should make a comprehensive programming,and exploit, integrate and use resources appropriately so as to bring the limited resource into the best play in commonweal activities .

       

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