利益博弈与身份呈现——媒介组织作为经济组织的可能性与约束条件

Interests Game and Identity of the Media Organization

摘要: 作为大众传播媒介,媒介组织可以在不同的条件约束下呈现出不同的面貌与角色特征。构建了“功能—利益相关者—目标”模型,认为媒介基本功能——媒介产品生产,决定了媒介组织内在的经济利益诉求;媒介产品的多种性质决定了媒介组织身份的复杂性。而媒介组织外在的主导身份的呈现,取决于媒介组织利益相关者特别是核心利益相关者利益博弈在何处达成目标的均衡。

Abstract: The Function-Stakeholders-Goals model,intended to explain the various probabilities of status of a media organization in society,is provided here as a basis for analysis.The characteristics and identity of a media organization in society are restricted by the structure of stakeholders,especially by that of its core stakeholders.