Abstract: In the beginning of the 21st century,the eye-catching economy,which is mainly based on the design aspect of business,has become phenomenal as a development model.It applies,especially well,to the publishing industry and export of such products.This paper pays much attention to the visual presentation of publications and suggests that English catalogues and brief introduction are introduced to attract foreign prospective purchasers.This model is particularly suitable for international book fairs and internet communication in this information age.