Abstract: With the development of economy, brand plays an important role in the development of enterprises, and independent brand is the important intangible assets of business. We believe that in building the independent brand of enterprises. In this paper, we establish the model of enterprises independent brand building. From the four dimensions of technological innovation, including the regulation dimensions, technical dimensions, market dimensions and market dimensions, we can analyze the effection of technological innovation to independent brand building. We also use the smile curve and other theories to put forward ways to how to enhance the lever of technological innovation , establish and maintain the enterprise independent brands.