航空公司竞争力评价与实证研究

    A Evaluation and Empirical Study of Competitiveness of Airlines

    • 摘要: 首先对航空公司竞争力的内涵及影响因素进行分析,并针对网络型航空公司的运营特点设计竞争力评价指标体系,然后选择适当的评价方法,收集亚洲主要航空公司数据进行实证分析。实证分析结果显示,我国航空公司整体竞争力较弱,需要在运营规模、运营管理、航线网络、服务质量和生产效益五个方面着力打造竞争力。所建立的航空公司竞争力评价指标体系科学合理,能够正确评价网络型航空公司的竞争力水平,航空公司可以根据评价结果有针对性地进行竞争力的培育。

       

      Abstract: Firstly, this paper analyzed the denotation of airlines'competiveness and its relevant factors, designed its evaluation index system according to the network airlines'operation characteristics, and then, choosing an appropriate evaluation method, made an empirical study based on data from major Asian airlines. Results of the study reveal that the overall competitiveness of China's airlines is weak. China's airlines need to enhance their competitiveness by focusing on the aspects of the operational scale, management, network, service and revenue. The evaluation index system proposed by this paper is scientific and reasonable, which can evaluate the competitiveness of network airlines properly. Airlines may foster their competitiveness exactly according to the evaluation results.

       

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