Abstract: The traditional model of functional management cannot suit the demand of social development. In order to exist and develop in fierce competition，enterprises have to adapt to the changing market，make reforms in management，integrate the process of operations，which means making use of information technology，integrating resources，reorganizing processes，reconstructing culture. Through integrating processes，it is advantageous for streamlining organization and activating the initiative of research and development personnel，thus accelerating the transformation of scientific results，realizing the escalation and expand of management， improving reacting ability to the changes of market and winning competitive edge. End marketing is a typical mode of high technology enterprise in market operation. Through the analysis of its designing frame and significance，the paper point out its core segment and design principle，aiming at shedding light on the improvement of management efficiency and economic benefit for the realization of end marketing. Key words: high technology enterprise.