Abstract: Moral education is an important task in high vocation colleges. To conduct personality moral education in high vocation colleges is a necessary approach to improve the effectiveness of moral education. According to the moral survey in five high vocational colleges in Shandong province，there are many outstanding features of current vocational college students such as wide horizon，high information capability，and strong plasticity. Most vocational college students associate their study closely with the society with sharp self -awareness. They are usually not that dependent on family and school and tend to accept views from community，schoolmates or internet. Given all of these characteristics，personality moral education can be discussed in the following four aspects: thinking more over students’peculiarities，activating their potential，offering human assistance and establishing the mechanism of personality moral education. It provides academic guidance on moral education practice in high vocation colleges.