基于TPB模型的个体商业行贿行为研究

    Study on Individual Behaviors of Commercial Bribery Based on TPB Model

    • 摘要: 防治商业行贿是反腐败工作的重要内容,其关键是明晰商业行贿行为的影响因素和影响途径。基于TPB模型,分析了中国文化背景下个体商业行贿行为的影响因素和影响途径,构建了实际商业行贿行为的影响模型并提出了相应的假设。通过对258名在职MBA学生进行问卷调查,利用结构方程模型(SEM)加以验证。实证研究发现,商业行贿行为意向是实际商业行贿行为最直接的影响因素,而商业行贿的行为态度、主观规范和知觉行为控制是商业行贿行为意向产生的重要影响因素。

       

      Abstract: The prevention and control of commercial bribery are important content of the anti-corruption movement. The key is to explore the antecedents and mechanisms which affect the behavior of commercial bribery. In Chinese contexts, we have adopted TPB model to analyze the antecedents and mechanisms which predict individual behaviors of commercial bribery. In line with TPB model, the theoretical model for commercial bribery and the hypotheses were proposed. In the questionnaire taken by 258 part-time MBA students, the structural equation modeling(SEM) was used to test our hypotheses. The results showed that the intention of commercial bribery directly influenced actual commercial bribery, and behavioral attitudes, subjective norms and perceived behavioral controls were the important predictors of behavioral intention of commercial bribery.

       

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