Abstract:
Firstly, nineteen factors that may affect customers’ service quality perception of internet banking were abstracted in this paper. After using method of exploratory factor analysis, these factors were classified into 5 kinds of variables as follows: economic, flexibility, fulfillment, privacy and responsiveness. The correlation analysis and multiple regression analysis were used to evaluate the relationship between the variables and service quality perception. The result showed that 4 factors were significantly related with customer’service perception. The order of the influence from serious level to light level was economic, flexibility, fulfillment and privacy. Secondly, through evaluating the service quality of major internet banks in China, it was found that the internet banking service quality in China was dissatisfactory, and the quality of the internet banking service was also different among the major banks.