舆情热点事件的热源研究——基于人民网“舆情排行榜”的分析

    Research on Heat Sources of Hot Events of Public Opinion—Based on Analysis of "List of Public Opinion" on People Website

    • 摘要: 以舆情热点事件的主体、根源、内容、结果与应对为维度,在将影响舆情热度的因子分为地位差异、多元冲突、不可预测、危害巨大和应对失当的基础上,以人民网“舆情热点事件舆情热度榜”数据为材料,分析热源因子在具体事件中的呈现。结果表明,热源因子是导致事件演变成舆情热点的重要原因,但不是每个事件都具备所有热源;事件舆情热度和热源因子数量并无直接相关性,事件成为舆情热点与其所含热源因子的强度有关;且不同类型事件热源因子有所差异。对热源因子的认知和分析,可为政府干预、引导舆情热点事件提供指导。

       

      Abstract: Within the dimensions of subjects, origins, contents, consequences, responses of public hot events, dividing related factors into status differences, multivariate conflicts, unpredictability, major damages and improper responses, the article analyzed the emergence of heat sources in specific events. Data of “List of the heat of public opinion of hot events” on People Website were used as materials. The results indicated that heat sources are an important reason why events turn into hotspots of public opinion, but not every event has the entire heat source; there is not a direct connection between the heat of public opinion and the quantity of heat source factors. Events turning into hotspots of public opinion are associated with the strength of heat source factors; and there are differences at heat source between different kinds of events. Cognition and analysis of heat source can provide instruction for the government to control and guide hot events of public opinion.

       

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