高校科技类博物馆的科技传播创新——基于上海地区高校的调研

    The Innovation of Scientific Communication in College Science Museums —Based on research to Universities in Shanghai

    • 摘要: 高校科技类博物馆拥有自身的特色, 在社会的科技传播体系中可以发挥突出的传播优势。认为, 高校科技类博物馆需要借鉴“以受众为中心”的传播学理论, 以理解和满足公众需求为中心, 以服务社会为己任, 通过在传播理念和传播实践上进行创新, 把自身创建为优质的科普资源, 突破参与社会科技传播实践的瓶颈, 从而为提高公众科学素质发挥更重要作用。

       

      Abstract: College science museums have many distinguished features with outstanding communicative advantages, playing an important role in science communications in our society. These museums need to learn from the audience-centered communication theory and create their own high-quality science resources. In this way they can play a more important role in the improvement of the quality of scientific awareness of the public by innovation in the dissemination of ideas and mode of transmission.

       

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