Abstract: In this paper, we use the scenario simulation experiment method to study consumers' response to the corporate social responsibility and its influencing factors, from the perspective of four major responsibility areas (customers, employees, environment and charity). Firstly, the results show that the corporate social responsibility has significant positive impact on consumers' purchase intention. Corporations' positive responsibility performances increase consumers' purchase intention and vice versa. Secondly, consumers' response to the corporate social responsibility displays notable differences within these four areas. Corporations with good responsibility performances in the areas that concern consumers stimulate their purchase intention more easily, while consumers are also more sensitive to the corporations' negative responsibility performances. Finally, the study shows that consumers' product quality perception and their social responsibility support have prominent influences on their response to the social responsibility. Different areas of social responsibility lead to consumers' different product quality perception and thus lead to different purchase intention. Consumers' different social responsibility supports also lead to their different purchase intention. The research findings will have important and instructional meanings for the exploration of promoting mechanism of the corporate social responsibility from consumers' perspective.