Abstract:
The paper estimate the efficiency of cultural market operating organizations by three-stage DEA(Data Envelopment Analysis)model in 31 provinces of China in 2011. The results show that: the increase of cultural consumption demand is beneficial to the improvement of the efficiency of cultural market operating organizations, the increase number of organizations is not conducive to its efficiency, the improvement of education level is beneficial to reduce the labor required, but does not favor of the invested capital. Without considering the influence of environmental factors and statistical factors, the comprehensive technical efficiency level of cultural market operating organizations is low. The efficiencies of most provinces are in the "low-tech efficiency & high-scale efficiency type". Decision making and management level not high is the main restricting factor of the efficiency of operation organizations in most provinces. There are obvious differences between regions in efficiency of cultural market operating organization, the eastern region has the highest efficiency, the central region has the centre efficiency and the western region has the least efficiency.